Cheetos Puffs Cheese are a popular snack known for their unique, airy texture and savory, cheesy flavor. Unlike the crunchy variety of Cheetos, the "puffs" are a non-uniform, plump shape with a light, melt-in-your-mouth feel. They are made from enriched cornmeal, which is heated under pressure and then extruded to create their characteristic puffed texture.