Having used a wide range of AA batteries in the past, I can safely say that the Duracell Plus 100% are the best on the market by far! Being a keen photographer, other brands don't last a day in my camera, however these have kept going for over a week. Highly recommend using these.

I always buy Duracell batteries so was intrigued to see if these lasted any longer than the normal ones. I have to say I was very please with their longevity.

Duracell are the best you can buy, they hold power for a long time and you don't end up needing to change them too often. They are much longer lasting than other brands and I'd never buy any other brand now. I'd highly recommend Duracell batteries to anybody of you want power that will last.

Duracell have always been my go to brand especially when I need batterys to last for my daughters console remotes. Duracell are the only batteries that last so she can play uninterrupted and I don't have to spend a fortune on other brand batteries to replace them often. These have so far been as long lasting as ever and I would definitely recommend them.

These are amazing, they last so much longer than others

There's a reason Duracell are a household name and still come very high in most lists of the top alkaline batteries. I normally use rechargeable batteries myself but there are a few occasions when only 'normal' batteries will do, such as in our wildlife camera in the garden. That needs a whopping 8 x AA and unfortunately cheaper brands are a false economy for this application as it needs staying power (6 months or so) and is fairly high drain when it's used due to wi-fi and recording video._x...

These batteries were great, used in standard household items such as childrens toys, remote control and a torch. They lasted well but could not comment on performance in higher powered items.

I got these batteries as they stated 50% extra power and i need some that will last for my lights which seem to drain ordinary batteries. I used the batteries in a make up light which i use daily and its now been 2 weeks and they are still going strong. Compared to ordinary batteries i would say they do exactly what they say amd give extra power. Deffinitely worth the money.

You cannot go wrong with Duracell it is the best battery on the market. The battery speaks for itself. Long lasting and goes on and on and on.

I have tried many different brands of batteries over the years and nothing compares to duracell. Brilliant as always