Horse Shampoo, Conditioner,Hairfood. Using these products can result in several noticeable changes: Appearance of Thickness: Ingredients like keratin and micro-enriched proteins reinforce the hair shaft, making it more resistant to damage and breakage. Deep Cleansing: Formulated to remove tough dirt and sweat from horses, they provide a very thorough cleanse for human scalps. Intense Shine: Many formulas use plant-based oils (avocado, sunflower, olive) to smooth the hair cuticle and reflect light.