Sensodyne Sensitivity & Gum Toothpaste Is Clinically Proven To Relieve Tooth Sensitivity & Improve Gum Health. Its Dual Action Formula Works In Two Ways.It Builds A Protective Layer Over Sensitive Areas, Effectively Relieving Tooth Sensitivity And It Targets And Removes Germs Which Cause Plaque, To Help Reduce Gum Problems.With Twice Daily Brushing, It Builds A Protective Layer Over Sensitive Areas, Effectively Relieving Tooth Sensitivity, And It Targets And Removes Germs Which Cause Plaque, To Help Reduce Gum Problems.For Dual Relief For Sensitivity & Gum Problems, Try Sensodyne Sensitivity & Gum Toothpaste.